Web Survey Bibliography
In marketing research, the application of an integrated mix of different methods is growing constantly (see e.g. Tomczak, 1992; Angerer et al., 2006; Srnka, 2007). Applying a mix of various methods enables researchers to draw a more holistic picture of the topic under scrutiny. Mixed-method designs incorporate both the combination of methodologies (qualitative and quantitative) as well as different methods of data collection (e.g. classical questionnaire surveys and neuroimaging experiments). Within mixed-method designs, different methods are integrated throughout the whole research process (see therefore e.g. Schulenberg, 2007). Given that selecting the method is strictly driven by the research problem that is to be solved, there are various ways of how to integrate methods of data collection aiming at gaining more comprehensive results. New technologies increase the value added gained by the interplay of quantitative and qualitative types of data and analytic techniques. Decades ago, no one would have thought about ‘netnography’ (Kozinets, 2002; Kozinets, 2006) and the usage of Web 2.0 applications (Hagemann and Vossen, 2008; Jepsen, 2006) such as internet community platforms for marketing research purposes (data collection or the recruitment of test subjects). In our present study we evaluate the status quo of mixed-method designs in empirical marketing studies integrating internet-based approaches. We have reviewed and analysed scientific publications over the past decade in which internet-based mixed-method studies had been conducted in order to be able to derive implications for the design of future mixed-method investigations. Based on these findings, we suggest ‘cases for further research’. In these cases we discuss theory-based conceptual thoughts on selected topical areas and propose adequate empirical designs combining both qualitative and/or quantitative and offline and/or online approaches. We especially focus on the integration of different online-based methods of data collection, different online-based data sources and opportunities for recruiting test subjects over the internet. Our idea of mixed-method designs including online-based approaches goes therefore far beyond the mere combination of online and offline methods in terms of a mixed-mode study.
Conference homepage (abstract)
Web survey bibliography (4086)
- Comments on the Articles (2) - A Failure to Communicate; 2009; Tucker, C.
- Reply to Fahimi et al Comments; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.
- Zero Banks: Coverage Error in List Assisted RDD Samples; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.
- Combining Data from Probability and Non-Probability Samples Using Pseudo-Weights; 2009; Elliott, M. R.
- Respondent-Oriented Interaction Design Reduces Item Nonresponse in Internet Surveys; 2009; Kaczmirek, L.
- Panel Discussion: Does Mixed Mode Help Us Increase Response Rates?; 2009; Kaczmirek, L.
- Applying theory to structure respondents' stated motivations for participating in web surveys; 2009; Han, V., Albaum, G., Wiley, J. B., Thirkell, P.
- The Collected Works of Robert M. Groves, 6 Book Set (Wiley Series in Survey Methodology); 2009; Groves, R. M.
- Complex Surveys: A Guide to Analysis Using R (Wiley Series in Survey Methodology); 2009; Lumley, T. S.
- Applied Survey Methods: A Statistical Perspective (Wiley Series in Survey Methodology); 2009; Bethlehem, J.
- Increasing the use of e-consultation in primary care: Results of an online survey among non-users of...; 2009; Nijland, N., van Gemert-Pijnen, J. E. W. C., Boer, H., Steehouder, M. F., Seydel, E. R.
- Web-based survey attracted age-biased sample with more severe illness than paper-based survey; 2009; Klovning, A., Sandvik, H., Hunskaar, S.
- How To Get Paid Taking Surveys In Your Spare Time!; 2009; Magwood, R.
- Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market...; 2009; Boye Olsen, S.
- Disability and Self-Management Practices of People with Bipolar Disorder: A Web-Based Survey ; 2009; Depp, C. A., Stricker, J. L., Zagorsky, D., Goodale, L. C., Eyler, L. T., Patterson, T. L., Lebowitz...
- Social Attitude Differences between Internet Users and Non-users; 2009; Robinson, J. P., Martin, S. P.
- Online Election Surveys: Keeping the Voters Honest? ; 2009; Gibson, R., McAllister, I.
- A recipe for effective participation rates for web-based surveys ; 2009; Bennett, L., Nair, C. S.
- Empirical Evaluation of Web Survey Software Tools: Powerful or Friendly?; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Horvat, T., Debevc, M.
- Qualitative Research via Internet: Asynchronous Online Discussions and the Use of WebCT; 2009; Giatsi Clausen, M., Nicol, M., Gill, J.
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- The use of online data-collection in financial services market measurement research : the FRS experience...; 2009; Cooke, M., Watkins, N.
- Using flash type questions – stroke of luck or curse for data quality?; 2009; Laufer, S., Klapproth, U., Noll, S.
- Pause Mechanism in Complex Online Surveys; 2009; Milewski, J.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Generic or Project-Specific Mail? – The Influence of Invitations on Response Behaviour in the...; 2009; Schroll, S.
- Relevance Of Health-Related Online-Information In Offline- And Online-Samples; 2009; Stetina, B. U., McElheney, J., Lehenbauer, M., Hinterberger, E., Pintzinger, N., Kryspin-Exner, I.
- Data Collection online: Can do, must (not) do, Should do; 2009; Diesner, J., Gadeib, A., Lüttschwager, F., Sassinot-Uny, L.
- Three Different Designs of Type Ranking‐Questions; 2009; Sackl, A.
- Usability of Mobile Surveys; 2009; Tarkus, A.
- Gay and Lesbian People: The Use of Online Communication Services; 2009; Lehenbauer, M., Stetina, B. U., Kryspin-Exner, I.
- An Online Study on Coping with Anxiety and Disease-Specific Internet Use in Panic Attack Sufferers; 2009; König, D., Hiebler, C., Kryspin-Exner, I.
- Distortion of demographics through technically induced dropout in restricted online surveys; 2009; Voracek, M., Stieger, S., Goeritz, A.
- An Internet-based Study on Coping with Illness and Attitudes towards Online Health Care in Cancer Patients...; 2009; Setz, J., König, D., Kryspin-Exner, I.
- WebEXEC: A Short Self-Report Measure of Executive Function Suitable for Administration via the Internet...; 2009; Buchanan, T., Heffernan, T. M., Parrott, A. C., Ling, J., Rodgers, J., Scholey, A. B.
- Let's go formative: Continuous student ratings with Web 2.0 application Twitter; 2009; Burger, C., Stieger, S.
- Don't know and no opinion responses in Web surveys; 2009; Mechling, J., Baker, R. P., Couper, M. P.
- Mixed Methods in Online Research; Conceptualisation and Future Research Agenda; 2009; Koller, M., Sinitsa, E.
- Market Research Online and Offline - Differences in output and processing of Qualitative Online and...; 2009; Knorr, H., Krischke-Ramaswamy, M.
- Informal Learning in Virtual Communities. Individual Practice between Information Retrieval, Observation...; 2009; Kahnwald, N.
- Self-Efficacy Of Online Health Seekers; 2009; Stetina, B. U., Schramel, C., Lehenbauer, M., Schawill, W., Kryspin-Exner, I.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- How representative are sentiments expressed in social media for the marketing target audience? A comparison...; 2009; Jarchow, C., Thomas, J.
- SNB - Social Network Barometer; 2009; Drosdow, M., Geißler, H.
- Payments via Paypal as an Incentive in Online Panels; 2009; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- Online election forecasts; 2009; Faas, T., Geißler, H.
- Propensity Score Adjustment for Web Survey of Voting Behavior: A Case in Japan; 2009; Kobayashi, T.
- Why Do I Use the Social Web?” Exploring the Motives of Active and Passive Users via Focus Groups...; 2009; Jers, C., Taddicken, M., Schenk, M.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.